Author: Zoe Sass

This is the second deck I have submitted. It was a lot more visual and vibrant in order to represent the style, aesthetics, tone of voice and overall feel of my project. It also contained the first version of the mission statement. I was looking at reference images in terms of the minimal and outlined… Continue reading FMP – MISSION STATEMENT AND AESTHETICS

Time to return to uni and begin term 3…well kind of return and kind of begin in a very unorthodox way. Just a little catch up at the start. It was lovely to (kind of) see and hear everyone. Though most people seemed fed up, stressed, bored and just hating Lockdown. We are all trying… Continue reading FMP – YOU – CONCEPT DEVELOPMENT

based on the previous notes I have written in my FMP notebook I typed it all up and modified the questions in digital notes. The next step was to create the survey in Survey Monkey. I created a few versions, changing and perfecting each question and their order to get the best and most relevant… Continue reading FMP – SURVEY

Prior to us going on Easter Break I started to form an idea about what I want to potentially produce for the final project. I always wanted to write / publish a cook book. Cooking and healthy eating (and fitness) is a great passion of mine. I realised this final project allows me enough freedom… Continue reading FMP – YOU – THE BEGINNING

Final cover for HMV project. I think I managed to achieve the visual expression of an ‘explosion of colourful sounds’ with this cover. This is the final version of the project proposal. Brief insight to colour psychology Explanation of ‘The Hues’

My biggest inspiration when it comes to spacial design, colour and pattern is Morag Myerscough. I have been idolising her and her work ever since I came across her in first year, as I had to create an after effects moving image featuring a quote by her for the ‘inspire me’ project. Though I hated… Continue reading HMV – INTERIOR

INSPIRATION Other than my imagination and visualisation – which I can explain but it’s not quite the same as being able to reference it / showing actual visuals – I looked at Tycho. The visual experience of his music gave me a very good idea and inspiration on how I can express movement and mood… Continue reading HMV – VISUAL EXPERIMENTS FOR SOCIAL MEDIA CAMPAIGN AND AESTHETICS

I mentioned in previous posts that I was a little torn about how to categorise based on colour psychology. I had to decide wether to attach colours to already existing genres with the use of colour psychology, so depending on the emotional effect and mood the genre in question creates will be paired with an… Continue reading HMV – COLOUR CATEGORIES

Truth be told I struggled a fair bit. I didn’t really know where to begin. I was still indecisive about how to apply colour psychology into the new categorisation. I knew I wanted to create different saturations ( THE HUES ) but I was unsure wether to create completely ‘new genres and categories’ based on… Continue reading HMV – SECOND DECK – APPLYING RESEARCH, INITIAL IDEA DEVELOPMENT

In order to make the most appropriate colour choices I have looked into various ways colours are viewed. COLOUR SYMBOLISM AND ASSOCIATION Throughout my research I have discovered that colour symbolism is probably the wrong concept to focus on. The symbolic meaning of colours depend on personal experience and cultural heritage. For example – WHITE… Continue reading HMV – COLOURS – PSYCHOLOGY & SYMBOLISM