Author: Zoe Sass

HOW WE SEE? Humans have five senses; hearing, smell, taste, touch and sight. My project’s main focus is based on sight and our visual sensory system. Our visual receptors are located in the eye and they are triggered by light, colour and movement. (1) In order to understand the importance of sight and the power… Continue reading HMV – THEORY AND CONCEPT RESEARCH

The first decks I created was a struggle. I was slightly confused in terms of what we are expected to show and how. I knew we had to present initial ideas on how we would change HMV as it is. Based on my primary and secondary research there was so much that needed to be… Continue reading HMV – FIRST DECK – CHOOSING A CONCEPT / THEME

My initial research involved physical and visual experiences. I visited 2 HMV stores and other social places whom target audience is young adults like myself. The HMV experience: Curzon – The word curzon was completely new to me. The layout of the cinema was very unappealing. a very average and uninviting staircase led upstairs. The… Continue reading HMV – GOING OUT / PERSONAL EXPERIENCES